We like to share the beautiful stories behind the products that you can choose as a Christmas gift. Today, the beautiful home accessories from V. at the City are in the spotlight.
Where does V. at the City come from?
V. at the Citystaat for Veronika @ Amsterdam. The company was founded by Veronika Utasi.
Who makes these fine accessories?
V. at the City was founded in March 2014 out of a need to help others and to develop myself. My passion as a designer is to keep old techniques alive and to give them a modern twist.
What makes V. at the City sustainable and socially responsible?
V. at the City's core values ​​are Sustainability, Design, Quality and Craftsmanship. You can go to V. at the City for sustainable gift items with an Amsterdam twist. All products are handmade.
Sustainability is reflected in the materials used but also in the making of the products. The fabrics are produced in Europe and Eco Tex certified. Our "core product" the Amsterdam Cushions are made by women who are behind the labor market.
What does V. at the City mean for the makers' lives?
By working together with various organizations, we offer women a way out of a benefit situation. In addition, the work ensures that women's self-confidence grows. By making beautiful products, they realize that more is possible and this creates a lot of self-esteem.
What else is special about your products?
The houses on the pillows are cut out by hand, making each pillow unique. Our new product "Amsterdam Wall Art" is an exclusive numbered edition, just like the textile products, these were also designed by me and made in Amsterdam.
I have the passion to keep old techniques alive and to put them in a modern twist. The Amsterdam Wall Art is therefore printed on an old Heidelberg money printing press from 1965. Printing is done in four layers. The combination of these techniques gives this work a luxurious and unique appearance. Making this work requires a lot of time, craftsmanship, patience and extreme precision.
By using two symbols in the Wall Art drawing, V. at the City wants to capture the change that the city of Amsterdam is going through. Gold and the champagne glasses symbolize the luxury and the rising prices, the joints represent mass tourism with its budget tourists.

 

Do you make other products?
We can actually make anything from leather to paper or textile. We also work with clients and also make products for other designers. Recently we also have rugs in our range. What is unique about the rugs is that you can remove all stains (including coffee and red wine) with water. This is a unique technology that is only available from us in the Netherlands. Soon we want to start with hand-woven rugs, that fits better in our concept. The current rugs that have recently been launched can be seen more as an addition to our existing products.
Gifts with Impact and V. at the City
The large artisan pillows from V. at the City are included in the Gifts with Impact range. Do you want to view all Christmas gifts from V. at the City in a specific budget? Request information without obligation.
Do you make other products?
We can actually make anything from leather to paper or textile. We also work with clients and also make products for other designers. Recently we also have rugs in our range. What is unique about the rugs is that you can remove all stains (including coffee and red wine) with water. This is a unique technology that is only available from us in the Netherlands. Soon we want to start with hand-woven rugs, that fits better in our concept. The current rugs that have recently been launched can be seen more as an addition to our existing products.
Gifts with Impact and V. at the City
The large artisan pillows from V. at the City are included in the Gifts with Impact range. Do you want to view all Christmas gifts from V. at the City in a specific budget? Request information without obligation.