Why sustainable products?

In fact, we have to catch up with the environment. For a long time there have been large groups of people who are genuinely concerned about this. But it is now seeping through all layers of the population that the earth is not doing well.

For many years the human being was central and nature was taken for granted. The idea is that nature is able to satisfy the needs of humans without too many problems. That it is able to continue to produce natural resources and to recover from environmental pollution. There used to be some truth in this, but nowadays we consume so much that we simply demand too much from nature. (De Geus, 1993, p34-36).

Another point is the economic importance. The main purpose of the economy seems to be that we produce and consume more and more. This requires a constantly growing economy. And that works out well, because environmental protection is a luxury that only a growing economy can afford. However, producing more is almost always at the expense of the environment and economic growth consistently results in environmental destruction.

Our sector is a consumer sector. Many things are added that we don’t actually need. They are often made of plastic, which cannot be recycled. Plastic exists 60 years! 8.3 billion tonnes of plastic has been made. An unimaginable mountain of rubbish, therefore, that is burnt or has landed on the rubbish. It takes almost 400 years for plastic to break down. So most plastic still exists in a different form.

The prediction that the oceans in the middle of this century is literally more plastic than fish is one of the most cited statistics. So now we have to catch up.

We are looking for products that are made from materials that can be reused or are circular. We no longer want to add clutter to the mountain of waste.

Jolanda Koedood